Project Description

Picture this: its Summer, Dylan Fuentes just released a new EP and BACARDI partnered with music label Neon 16. The vibes are high and it's only right to dance and celebrate with a BACARDI cocktail in hand.

​

The partnership was brought to fruition with a three part activation series that celebrated the release of Dylan Fuentes EP, Arena. The collaboration was seamless being that both BACARDI and Dylan brought tropical vibes with cocktails and music. 

​

The first activation, a press junket, was focused on getting consumers excited about the release where Dylan and Daramola gave a special sneek peek performance of a few songs from the EP. Cocktails that were curated for the release were named after the EP and served in coconuts.

The second activation, a dinner with DSPs, celebrated the release of the EP. During this week Dylan also announced on socials his curated playlist called "Sigue Tu Ritmo" where he included several songs from Arena.

​

The third activation was a gifting moment where Dylan and his team hand selected people to receive a merch set made by BACARDI. The gift set included a QR code to his playlist, a letter from Dylan, a matching set, and all the tools needed to create the perfect Pina Colada! 

​