PROJECT DESCRIPTION

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BACARDI was on a mission to engage the Latinx consumer with their "Sigue Tu Ritmo" campaign. At the time, BRESH was an upcoming Latin Party that had just arrived to Miami and Neon16, Latin Music Label, was launching a collab album between Producer Tainy and legendary artist Wisin.

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We pitched having the BACARDI as the beverage sponsor for the launch of the album with the celebration being at BRESH and ended up with the most epic collab of Latin brands and ultimate party to celebrate! We owned the beverage production for VIP bars and all VIP tables received a complimentary bottle from the portfolio amplifying the presence of the brand to the Latin consumer. Special artists in attendance included Yandel, Tainy, Boza, CNCO and more...