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Client

Location

Mars Petcare

Atlanta, GA

Role

Agency

Year

Lead Producer

Weber Shandwick

All Terrain

2021

Campaign Metrics

Marketing Distribution: 33.5k

20 Pups Attended

110 lbs Donated to a local Shelter

Video Recap

Project Description

When Cesar wanted to encourage more workspaces to foster a welcoming environment to bring your pets to work, All Terrain was up for the task. As an extension of the “Hire My Dog” program, Cesar and All Terrain created the Pup-Up Workplace to encourage more of these pet friendly workplaces. Consumers were able to sign up to work from the co-working space while their furry friend relaxed and enjoyed Cesar products. This event fostered an enjoyable experience for the owners and their pets and showcased the pleasures of bringing your pet to work. Tips from The Home Edit were featured around the space, helping guests with pet food & toys organization. Guests & pups left happy, and relaxed.

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