Client
Location
Mars Petcare
Atlanta, GA
Role
Agency
Year
Lead Producer
Weber Shandwick
All Terrain
2021
Campaign Metrics
Marketing Distribution: 33.5k
20 Pups Attended
110 lbs Donated to a local Shelter
Video Recap
Project Description
When Cesar wanted to encourage more workspaces to foster a welcoming environment to bring your pets to work, All Terrain was up for the task. As an extension of the “Hire My Dog” program, Cesar and All Terrain created the Pup-Up Workplace to encourage more of these pet friendly workplaces. Consumers were able to sign up to work from the co-working space while their furry friend relaxed and enjoyed Cesar products. This event fostered an enjoyable experience for the owners and their pets and showcased the pleasures of bringing your pet to work. Tips from The Home Edit were featured around the space, helping guests with pet food & toys organization. Guests & pups left happy, and relaxed.
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