Ferrari partnered with Bal Harbour shops for the Bal Harbour Shops ACCESS Rewards and Membership Launch event. During the launch, Ferrari showcased its new Roma Model. Product specialists provided information about the Roma, identified quality leads and collected their information to schedule a test drive.

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In Palm Beach, the Roma was placed at the Royal Poinciana retailers including Orlebar Brown, Kiton & Assouline supported the experience by facilitating promotions.

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Ferrari North American took a thematic approach to the Roma Pop Up -- incorporating elements from each individual location to ensure organic integration while using components of the Roma Pop Up & Tailor Made Showroom. 

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