Client
Location
Grey Goose
Los Angeles, CA
Agency
Role
TEAM
Year
Brand Partnership
Marketing Strategy
Lead Producer
2021
Project Description
In collaboration with another creative, we pitched the idea of the Grey Goose brand being a part of the Raedio Writing Camp for Issa Rae's show "Insecure". The idea was approved and what initially was meant to be one event turned into a long lasting partnership with the publishing & music supervision label. We produced the first writing camp in April 2021, a second writing camp in June 2022 and the Season Finale then aired in December 2021.
During the writing camps, the artists were able to sip on curated Grey Goose cocktails in the writing sessions and enjoy a rooftop happy hour at the end of the day. We distributed Grey Goose plaques to MVP Songwriter of the Camp and MVP Producer of the Camp.
The sessions included surprise appearances by Bryan Micheal Cox. Wale and Issa Rae.
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