Client
Year
McDonalds
2024
Agency
Locations
Loud & Live
Role
Miami, FL
Los Angeles, CA
Chicago, IL
Dallas, TX
Hartford, CT
Union City, NJ
Account Director
Lead Producer
Program Video Recap
Campaign Launch Video
Project Description
In 2024, McDonald's launched a dynamic partnership with LALIGA North America, tapping into the vibrant world of European football and capturing the passion of US Hispanic fans through week-long soccer camps across the country.
LALIGA stands as Spain's premier professional football league, celebrated worldwide for its legendary clubs, including the likes of FC Barcelona and Real Madrid. The collaboration between McDonald’s and LALIGA delivered unmatched advantages, granting soccer camp participants access to cutting-edge training methods, and elite coaching talent.
Featured in Forbes, LA Times, MSN News, Futbol Business Journal... and more
2024 Highlights
Community Impact
1,085+
camp participants across 6 markets
3,000 +
Fan Fest attendees
Celebrating Talent
12 Players
selected to travel to Spain and train with LALIGA Academy
300 top players
awarded $500 soccer.com gift cards for soccer equipment
Drive to Store
134,000
in-app offer redemptions over 2-weeks
$2.6M
sales with 72.5% margin.
Local Field Team Integration
Media Placements
Ronald McDonald House Integration
Beverage and snacks donations Local in-app offer
In store signage
LALIGA Amplification
LALIGA amplified the program through the LALIGA Official App and social platforms:
147
Social Media Posts
10.9M
Social media impressions
213,000
impressions from in-app banners
LALIGA Legends Participation
Carles Puyol
Javier Mascherano
Diego Forlan
Miguel Layun
Diego Godin
Brian McBride